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New Silk Road Business Chinese - Advanced Level - Comprehensive Course - Vol. 2

ISBN:978-7-301-20347-7, 9787301203477
[43.0203]
0


Titel: New Silk Road Business Chinese - Advanced Level - Comprehensive Course - Vol. 2 - 新丝路——高级商务汉语综合教程 II
Author / Editor: 李晓琪 Li Xiaoqi (主编/Hsg./main editor),韩曦 Han Xi (编著/Verfasser/compiler)
ISBN: 978-7-301-20347-7, 9787301203477
Series: 北大版商务汉语教材·新丝路商务汉语系列 New Silk Road Business Chinese
Publisher: Peking University Press-北京大学出版社
Language: simplified Chinese Character
Date of Publication: 2012.10
First edition
Number of pages: 112
Dimensions: 28.5 x 21 cm
Binding: Paperback


Description:

New Silk Road Business Chinese - Advanced Level - Comprehensive Course - Vol. 1 and 2 is suitable for students that have reached intermediate and advanced levels of Chinese proficiency and wich would like to use the Chinese language when dealing with business affairs.
Some contents of Volume 1: welcome banquets, business inspections, trade negotiations, transport insurance, economic disputes and arbitrating, customs commodities inspection, bank taxes and stock funds, ...
Some contents of Volume 2: job application, enterprise management, manufacture management, labour disputes, advertising and marketing, after-sales service, intellectual propterty rights, public well-fare ...

内容简介:

《北大版商务汉语教材•新丝路商务汉语系列•新丝路:高级商务汉语综合教程2》是“新丝路商务汉语系列教材”综合部分的高级篇,适用于汉语达到中级以上水平,并希望在中国从事商务活动的学习者使用。全书以日常商务工作为主线编写,旨在提高学习者用汉语进行商务工作的能力。共8个单元,每单元涵盖了某一商务活动的主要方面,学习者通过学习《北大版商务汉语教材•新丝路商务汉语系列•新丝路:高级商务汉语综合教程2》,可以对日常商务工作内容及工作中使用的商务语言有较好的了解,为在中国从事商务工作打下良好的基础。

本系列教材在对商务汉语教学规律及商务汉语教材的充分调研的基础上,反复研讨教材定位及编写大纲,教材分两个子系列,分别采用任务型和技能型教学理念,使得系列中的各册教材统一在一个框架中,相互照应衔接补充,形成一个完整的系统,可以满足不同水平、不同学习角度的学习者的需求,同时力求内容编排生动活泼,有很强的趣味性。

李晓琪等编著的《新丝路(附光盘高级商务汉语综合教程Ⅰ北大版商务汉语教材)》是新丝路高级商务汉语综合系列教材的高级篇,适用于汉语水平达到中级以上学习者。完成了这两册的学习后,学习者可以较完整地掌握商务活动所需要的语言、文化知识,并能从事商务活动。本书是为打算在中国从事商务活动且汉语已经达到一定水平的学习者编写的。教材中每个单元都表现了某一特定商务活动的主要情景,课文和练习相辅相成,同时兼顾了各项语言技能在商务活动中的实际运用。学习者通过对课文的学习,完成课后提供的练习,便可以掌握在中国从事商务活动的基本语言技能。需要指出的是, “练一练”中有相当一部分是任务型的练习,学习者应该尽可能地自己查找和收集完成该练习所需要的背景材料,以满足日后商务活动中的实际需要。

李晓琪等编著的《新丝路(附光盘高级商务汉语综合教程Ⅰ北大版商务汉语教材)》是“新丝路商务汉语系列教材”综合部分的高级篇,适用于汉 语达到中级以上水平,并希望在中国从事商务活动的学习者使用。全书以日常商务工作为主线编写,旨在提高学习者用汉语进行商务工作的能力。 《新丝路(附光盘高级商务汉语综合教程Ⅰ北大版商务汉语教材)》分Ⅰ 、Ⅱ两册,各8个单元,每单元涵盖了某一商务活动的主要方面,第一册内 容包括欢迎宴会、商务考察、贸易谈判、运输保险、争端与仲裁、海关商检、银行税务和股票基金等;第二册包括招聘、企业管理、生产经营、劳资纠 纷、广告销售、售后服务、知识产权和社会公益等内容。学习者通过学习本书,可以对日常商务工作内容及工作中使用的商务语 言有较好的了解,为在中国从事商务工作打下良好的基础。


目录
第一单元 招贤纳士
一、招聘
二、猎头公司
三、简历
第二单元 企业管理
一、工厂生产
二、工厂管理
三、企业规划
第三单元 生产经营
一、扩大再生产
二、新产品开发
三、技术创新
第四单元 劳资纠纷
一、企业裁员
二、另谋高就
三、职业培训
第五单元 广告销售
一、产品广告
二、产品推销
三、产品国际化
第六单元 售后服务
一、售后服务
二、服务条款
第七单元 知识产权
一、申请专利
二、版权所有
第八单元 社会公益
一、企业文化
二、公益活动
听力原文
词语总表

作者简介:
北京大学对外汉语教育学院院长


9787301203477

9787301203477

This product was added to our catalog on Donnerstag 09 Mai, 2013.
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