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张晶 Zhang Jing: 隐山梦谈 第四卷 In tiefen Wäldern Träumen lauschen - Band 4 ("Talking about dreams in deep mountains", German language edition)<br>ISBN:978-3-905816-90-7, 9783905816907
张晶 Zhang Jing: 隐山梦谈 第四卷 In tiefen Wäldern Träumen lauschen - Band 4 ("Talking about dreams in deep mountains", German language edition)
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New Century Business Chinese Series - Business Culture (Intermediate)

ISBN: 978-7-5600-8790-0, 9787560087900
[42.0369]
0


Titel: New Century Business Chinese Series - Business Culture (Intermediate) - 新世纪商务汉语系列教程 - 商务文化 (中级)
Author / Editor: 董瑾 Dong Jin (主编 Hsg.), 周晨萌 Zhou Chenmeng (编 Autor)
ISBN: 978-7-5600-8790-0, 9787560087900
Series: 新世纪商务汉语系列教程 New Century Business Chinese Series
Publisher: Foreign Language teaching and research press-外研社
Language: simplified Chinese Character
Date of Publication: 2009.08
First edition
Number of pages: 99
Dimensions: 28 x 21 cm
Binding: Paperback


Description:

内容简介

《商务文化》(中级)是“新世纪商务汉语系列教程”之一,旨在提高从事商务活动的汉语学习者语言交际能力,同时培养其社会文化能力,减少其在跨文化经济交往中的社会语用失误。
教学思想:全面介绍中国商务文化,分析真实商业案例
内容物色:5大板块,12个话题,呈现与中国商务文化活动有关的俗语典故,探讨有关的商务文化现象
结构框架:单元式编排,多角度介绍
语言难度:中高级词汇为主,兼顾商务用语、成语及俗语


目录

第1单元 商品文化
第1课 走在潮流的浪尖上
第2课 不拿薪水的促销员

第2单元 营销文化
第3课 酒香也怕巷子深吗
第4课 巧销售还需大智慧

第3单元 管理文化
第5课 没何规矩不成方圆
第6课 他山之石可以攻玉
第7课 以人为本方可取胜

第4单元 商人商道
第8课 众人拾柴火焰才高
第9课 真诚待客信誉自来

第5单元 跨文化经营
第10课 不谙风俗不可谓商
第11课 求同存异是硬道理
第12课 斗智斗勇稳操胜券

参考答案
参考资料

This product was added to our catalog on Freitag 16 Juli, 2010.
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