Titel: Into Business with Chinese (zweisprachig Chinesisch-Englisch) (+ 1 MP3-CD) - 商务汉语一本通 (汉英双语版) (+ 1 MP3-CD)
Author / Editor: 王立非 Wang Lifei (主编/Hsg./main editor)
ISBN: 978-7-04-028930-5, 9787040289305
Series: 商务汉语全球通系列教材 Chinese for Global Business
Publisher: Higher Education Press - 高等教育出版社
Language: bilingual Chinese-English
Date of Publication: 2010.04
Number of pages: 120
Dimensions: 28 x 21 cm
The rapid-developing Chinese economy is globalizing the Chinese language and culture at a faster pace. Business Chinese has become much in demand worldwide.
Who this textbook is for
Into Business with Chinese, as the first book of the series Chinese For Global Business, is intended to be a new and interesting textbook for beginners of business Chinese, such as international company staff abroad, foreign business people in China and learners of business Chinese in Confucius Institutes around the world.
What this textbook is for
The book has applied the general language learning principles and common procedures of international business practice, in an attempt to improve the business Chinese proficiency and international business communication competence of foreign learners.
What this series contains
The series consists of three books, which can be used separately or consecutively in training:'
Into Business with Chinese is suitable for a 60-hour entry-level program of business Chinese; New Concept Business Chinese is suitable for a 90-hour intermediate program of business Chinese;
Business Chinese Masters is suitable for a 120-hour advanced program of business Chinese.
Why the book is different
This series of books is distinctive for the following four elements:
International concepts: It conforms to the language learning habits of foreigners, mixes Western and Chinese elements in design, integrates the learning concepts of business English into business Chinese, and keeps a balance between language and cultural learning, as well as business culture and traditional Chinese culture.
Multidimensional structure: Into Business with Chinese forms a multi-faceted and cohesive structure to provide the courseware, online courses, and e-learning platform supplementary. Moreover, apart from the Chinese pinyin (the phonetic system of Chinese characters), the textbook provides bilingual versions of Chinese and ten foreign languages respectively, covering all the important business languages of the world.
Business situation modules: Each book contains 12 units of business situation modules to describe the entire process and each phase of business activities.
Diverse teaching methods: The textbook integrates the task approach, communicative method,
interactive, collaborative, or cultural learning modes for business Chinese training.
With clear business traits, the textbook distributes its contents and tasks in six sections: Cultural tip, Words and expressions (Common expressions), Practice makes perfect, Dialogues, Practice activities, Practical Chinese. Each unit takes five class hours. The book is accompanied by an MP3 disk, containing recorded materials for oral-aural practice.
第1课 Lesson 1 初到中国 Arriving in China
第2课Lesson 2 饮食起居 Dining and Lodging
第3课Lesson 3 了解货币 Money Matters
第4课Lesson 4 问路出行 Asking the Way
第5课Lesson 5 约见拜访 Making an Appointment and Visiting
第6课Lesson 6 公司介绍 Introducing the Company
第7课Lesson 7 市场营销 Marketing
第8课Lesson 8 商务咨询 Business Consultation
第9课Lesson 9 参观考察 Visiting a Company
第10课Lesson 10 商务谈判 Business Negotiation
第11课Lesson 11 签订合同 Signing a Contract
第12课Lesson 12 告别离开 Saying Goodbye