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Gateway to Business Chinese (Chinese-English Version) (+ 1 CD)

ISBN:978-7-04-032386-3, 9787040323863
[42.0558]
0


Titel: Gateway to Business Chinese (zweisprachige Ausgabe Chinesisch-Englisch) (+ 1 CD) - 成功商务汉语(英语版)(附MP3光盘)
Author / Editor: 对外经济贸易大学国际商务汉语教学与资源开发基地
ISBN: 978-7-04-032386-3, 9787040323863
Series:
Publisher: Higher Education Press - 高等教育出版社
Language: simplified Chinese Character
Date of Publication: 2011.06
First edition
Number of pages: 88
Dimensions: 27.4 x 20.4 x 0.8 cm
Binding: Paperback


Description:


Gateway to Business Chinese, as the first book of the series, is intended to be a new and interesting textbook for beginners of business Chinese, such as international company staff abroad, foreign business people in China and learners of business Chinese in Confucius Institutes around the world.
With clear business traits, the textbook distributes its contents and tasks in six sections: Cultural tip, Words and expressions(Common expressions), Practice makes perfect, Dialogues, Practice activities, Practical Chinese. Each unit takes five class hours. The book is accompanied by an MP3 disk, containing recorded materials for oral-aural practice. The book has applied the general language learning principles and common procedures of international business practice, in an attempt to improve the business Chinese proficiency and inter-cultural business communication competence of foreign learners.


Preface

The rapid-developing Chinese economy is globalizing the Chinese language and culture at a faster pace. Business Chinese has become much in demand worldwide.
Who this textbook is for Gateway to Business Chinese, as the first book of the series, is intended to be a new and interesting textbook for beginners of business Chinese, such as international company staff abroad, foreign business people in China and learners of business Chinese in Confucius Institutes around the world.
What this textbook is for
The book has applied the general language learning principles and common procedures of international business practice, in an attempt to improve the business Chinese proficiency and intercultural business communication competence of foreign learners.
Why the series is different
This series of books is distinctive for the following four elements:
~ International concepts: It conforms to the language learning habits of foreigners, mixes Western and Chinese elements in design, integrates the learning concepts of business English into business Chinese, and keeps a balance between language and cultural learning, as well as s culture and traditional Chinese culture.
~ Multidimensional structure: Gateway to Business Chinese forms a multi-faceted and cohesive structure providing the ensuing courseware and online courses. Moreover, apart from the Chinese pinyin (the phonetic system of Chinese characters), the textbook provides bilingual versions of Chinese and foreign languages respectively, covering all the important business languages of the world.
~ Business situation modules: Each book contains 12 lessons of business situation modules to describe the entire process and each phase of business activities.
~ Diverse teaching methods: The series of books integrates the task approach, communicative method, interactive, collaborative or cultural learning modes for business Chinese training.
With clear business traits, the textbook distributes its contents and tasks in eight sections, including words and expressions, two dialogues, hands-on sentences and various exercises and activities. Each lesson takes four class hours. The book is accompanied by an MP3 disk, containing recorded materials for oral aural practice.



编辑推荐

  全新教学理念编写,多种汉外双语对照,教学方法新颖多样,突出商务汉语应用


内容简介

《成功商务汉语》为国家汉办/孔子学院总部规划教材,是适合海外汉语学习者使用的上午汉语入门教材。教材的12个单元按商务活动流程编排。本系列教材按照商务汉语学习的基本规律编写,在语言与内容上循序渐进,突出商务口语特色,力图帮助外国人提高商务汉语应用能力,克服商务沟通中的汉语障碍,达到跨文化商务交际的目标。每个单元涉及一个常见的商务活动场景,围绕该商务主题,设计了6个部分的教学任务:文化导入、看图识词(常用表达)、熟能生巧、常用对话、学以致用、实用汉语。每单元的教学时间为5课时,也可根据情况自行确定计划。

  《成功商务汉语(英语版)》是本系列教材中的第一本,专门为外国人初学商务汉语而编写。教材的12课按商务活动流程编排。每课涉及一个常见的商务活动场景,围绕该商务主题,设计了8个部分的教学任务,每课包括词语、两段课文、重点句型以及丰富多样的练习与活动。每课的教学时间为4课时,也可根据情况自行确定计划。书后所附MP3光盘收录了教材中主要教学内容。
  本教材由教学经验丰富的语言及商务教授和博士精心设计与编写,并得到了国家汉办和对外经济贸易大学的领导以及国内外许多商务专家和语言教学专家的指导、关心和帮助,他们提出了许多宝贵的建议和意见,在此并表示衷心的感谢。感谢高等教育出版社的精心策划与编辑。


目录 Contents

乘飞机 to travel by air
打招呼 Greetings
打电话 Making Calls
打出租车 Taking a Taxi
换钱 Exchanging Money
约见 Appointment
介绍公司 Introducing the Company
查看货样 Checking Samples
商谈价格 Negotiating the Price
签订合同 Signing a Contract
答谢宴请 to accept an invitation
告别 Farewell
附录1总词语表(第1-12课) Glossary (Lesson 1-12)
附录2总词语表(A-z) Glossary (A-Z)
附录3语言注释列表 Tips Index

9787040323863

9787040323863

This product was added to our catalog on Montag 05 Dezember, 2011.
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