Titel: 新世纪商用汉语初级会话 Startup Business Chinese: An Introductory Course for Professionals - Level 1, Textbook (+ 1 CD) - 新世纪商用汉语初级会话 Startup Business Chinese: An Introductory Course for Professionals - Level 1, Textbook (+ 1 CD)
Author / Editor: Jane C. M. Kuo
ISBN: 978-0-88727-474-9, 9780887274749
Series: 新世纪商用汉语初级会话 Startup Business Chinese: An Introductory Course for Professionals
Publisher: Cheng & Tsui Company, Boston - 剑桥出版社 (美国)
Language: simplified Chinese Character
Date of Publication: 2007
Number of pages: 214
Dimensions: 27.8 x 21.5 cm
The Startup Business Chinese, Level 1 textbook comprises 12 units covering basic daily corporate interactions and business-related social exchanges.
Each unit starts with a brief introduction describing the setting and learning objectives for that chapter, then moves on to two situational dialogues, two vocabulary lists, and a sentence pattern and grammar section. All the dialogues, grammar, and vocabulary are designed for beginners, and emphasize business communication: negotiating, socializing, and establishing and maintaining good relationships. Beyond language acquisition, each lesson provides students with extensive cultural points to help navigate cultural differences in business and daily life. Level 1 covers over 600 vocabulary words.
The textbook includes one WMA audio CD containing over 290 minutes of listening material. The recordings feature native Chinese speakers reciting dialogues, vocabulary words, and example sentences from the textbook.
A separate workbook contains corresponding practice exercises. The Startup Business Chinese course is in simplified characters and pinyin.
About the series
Designed for those with no prior knowledge of Chinese, Startup Business Chinese: An Introductory Course for Professionals escorts readers through daily business and social situations encountered by executives doing business in and with China. Level 1's storyline is centered on a foreign executive's business trip to China, and deals with visiting a factory, dining out, making appointments, thanking hosts, and more. Level 2 continues the storyline as the executive relocates to China to live and work, and deals with travel plans, setting up an office, communicating with colleagues, accessing the Internet and other publications, finding an apartment and international school, and seeing the doctor.
The Startup Business Chinese series currently includes a Level 1 textbook with audio CD, and a workbook with audio CD. Level 1 is the introductory level, for students with no prior knowledge of Mandarin Chinese. Level 1 is typically covered in one semester of study at the college level, for classes that meet five days a week. It can also be used for summer or short-term intensive introductory courses in Chinese. The forthcoming Level 2 will expand learning to the intermediate level.
Level 1 is in simplified characters only. Level 2 includes traditional characters in the textbooks' vocabulary lists, and presents traditional character versions of the dialogues in addition to simplified character versions.
"The perfect book for businesspeople who need to get up to speed with the Chinese language quickly to prepare for doing business in China." - Dan Marshall, Business Unit Executive, IBM Americas
"Startup Business Chinese provides more than quick results; it also lays a comprehensive and systematic foundation for continuous learning. Kuo embeds culture in language lessons in a way that benefits learners . . . in no small measure." - Qinghai Chen, Ph.D., University of Michigan
Ideal for: business professionals and others doing business in or with China
In today’s highly competitive China market, knowing the language and culture can mean the difference between success and failure for foreign business ventures.
Startup Business Chinese uses a field-tested, functional approach to teach business professionals critical communication skills.
•Level 1 features an introductory chapter on the basics of spoken and written Chinese, with exercises that teach proper pronunciation.•Each level presents dialogues covering typical encounters one would have while living, doing business and socializing in China: introductions, greetings, arranging meetings, communicating with colleagues, dinners and social events, family interactions, living in China, expressing gratitude to hosts, and discussing future plans.
•Each level presents sentence patterns highlighting commonly found expressions and sentence structures, with clear examples and related drills.
•Pinyin romanization is included throughout both textbook and workbook for learners who want to focus on the spoken language.
•Cultural points explain business practices in China, and emphasize business communication, interpersonal relations, and overall cultural competence.
•Level 1 offers a separate workbook with audio CD, containing listening, speaking, and writing exercises.
•Each workbook contains a Listening Comprehension section with additional spoken conversations related to the topics presented in the textbook.
《新世纪商用汉语初级会话》是专门针对初次接触中文的学习者所设计，书中内容都是来自与中国做生意的企业经营者日常所会接触到的商业与社会情境。Level 1 的故事是以一位外国经理人到中国出差为主轴，包括与参访工厂做生意、外食、约会、感谢主人…等等。Level 2 则接续原本故事，叙述这位经理人重新来到中国生活与工作，并谈到安排旅行计画、建立办公室、与同事沟通、连上网路与找寻相关出版品、寻找公寓与国际学校，以及看医生等等。
《新世纪商用汉语初级会话》系列目前包括有 Level 1 的教科书与听力 CD，以及练习本与 CD；Level 2 则即将在近期推出测试版。Level 1 是属於入门阶段，适合中文零起点的学习者。一般而言，Level 1 的内容适合於大专院校程度一学期每周五天教学使用，也可以适用於暑期或短期密集中文入门课程使用。即将推出的 Level 2 内容则会将学习进阶到中级阶段。
Level 1 只有推出简体字版本，而 Level 2 则将在教科书的单字清单上同时呈现正体字，并且也会在对话中将正体中文字附加在简体中文字旁。
•Level 1 包含入门基础中文发音及写字课程，并包含发音的练习。•24 篇对话实录，都是在中国洽商极具代表性的范例。•语法单元清楚解析一般用语与句型结构，并有清楚的范例与相关练习。•全书皆标注拼音。•以文化观点解释中国的企业实务，特别注重企业关系、人际关系以及总体的文化水平。
Table of Contents
Start Up Business Chinese Textbook
Tables and Figures
Introduction to the Chinese Language
Introduction to Numbers in Chinese
List of Abbreviations
Unit 1 问好
Unit 1.1 Exchanging Names
Unit 1.2 Exchanging Greetings
Unit 2 介绍
Unit 2.1 Meeting the Company Manager
Unit 2.2 Getting to Know the Company Staff
Unit 3 家庭
Unit 3.1 Marital Status and Family
Unit 3.2 Family Members and Relatives
Unit 4 公司
Unit 4.1 Company Type
Unit 4.2 Company Size
Unit 5 询问
Unit 5.1 Inquiring about Someone's Whereabouts
Unit 5.2 Inquiring after Someone's Profession
Unit 6 约见
Unit 6.1 Setting up an Appointment
Unit 6.2 Rescheduling an Appointment
Unit 7 访问
Unit 7.1 Visiting a Company for the First Time
Unit 7.2 Introducing Products and Plants
Unit 8 晚餐
Unit 8.1 Dining Invitations
Unit 8.2 Dining Etiquette
Unit 9 应酬
Unit 9.1 Nightlife
Unit 9.2 Cultural Events
Unit 10 出门
Unit 10.1 Asking Directions from Taxi Drivers
Unit 10.2 Asking Directions from Pedestrians
Unit 11 购物
Unit 11.1 Places for Purchasing Gifts
Unit 11.2 Gifts for Others
Unit 12 话别
Unit 12.1 Showing Gratitude
Unit 12.2 Good-byes and Future Plans
1. English Translations of the Dialogues
2. Key World Capitals
3. Major Business Provinces in China
4. Major Business Cities in China
5. Chinese-English Wordlist
6. English-Chinese Wordlist
7. Index of Sentence Patterns
Source of this information: http://www.cheng-tsui.com/