Titel: Yingxiangli (jingdian ban) (Influence. The Psychology of Persuasion) - 影响力（经典版）
Author / Editor: 西奥迪尼 Xi'aodini (Robert B. Cialdini), 闾佳 Lü Jia (译 Übers.)
ISBN: 978-7-5470-1212-3, 9787547012123
Publisher: Volumes Publishing Company-万卷出版公司
Language: simplified Chinese Character
Date of Publication: 2010.09
Number of pages: 286
Dimensions: 23 x 17 cm
“Influence“, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
(This description refers to the English original edition)
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
罗伯特•B•西奥迪尼是（Robert B. Cialdini）是全球知名的说服术与影响力研究权威。他分别于北卡罗来纳大学、哥伦比亚大学取得博士与博士后学位，投入说服与顺从行为研究逾3年。目前是亚利桑那州立大学心理学系教授。