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张晶 Zhang Jing: 隐山梦谈 第一卷 In tiefen Wäldern Träumen lauschen - Band 1 ("Talking about dreams in deep mountains", German language edition)<br>ISBN:978-3-905816-87-7, 9783905816877
张晶 Zhang Jing: 隐山梦谈 第一卷 In tiefen Wäldern Träumen lauschen - Band 1 ("Talking about dreams in deep mountains", German language edition)
ISBN:978-3-905816-87-7, 9783905816877

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When Marketing Becomes a Minefield,What Will You Do?

ISBN:7-100-04471-5,7100044715,9-787100-044714,9787100044714
[59.0026]
9.41EUR


Title: When Marketing Becomes a Minefield,What Will You Do?
Author / Editor:
哈佛商业评论编辑组
ISBN: 7-100-04471-5,7100044715,9-787100-044714,9787100044714
Publisher:
商务印书馆 (The Commercial Press)
Language: Chinese
Date of Publication:  2005.05
1th Edition
Number of pages: 212 pages
Dimensions: 24 x 15.5 cm
Binding: Paperback


内容简介:
《营销陷雷区,怎厶办?》一书设计了六种营销领域的挑战,涵盖了营销中产品、地点、促销、价格四大方面的棘手问题。面对这些挑战,你会怎么办?
  公司的产品伤害了一位名人的孩子,而新闻媒体对此进行了连篇累牍的负面报道……
  财务总监的分级定价策略有悖于公司创始人的初衷……
  公司是要为了长期的收益进行品牌授权经营;还是要趁热打铁,尽可能多地赚取目前能够得到的授权收入……
  营销总监计划实施一个全球品牌开发战略,而公司却历来笃信个性化的本地管理模式……
  公司顾问极力鼓吹实施一项革新,而顾客对此却并不感冒……
  公众对一项体育赛事的批评指责殃及公司对此项赛事的赞助……

 

 

This product was added to our catalog on Dienstag 19 August, 2008.
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