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寂地 Jidi: 我的路 Wo de lu - Mein Weg - Band 8 ("My Way", bilingual Chinese-German langauge edition)<br>ISBN:
寂地 Jidi: 我的路 Wo de lu - Mein Weg - Band 8 ("My Way", bilingual Chinese-German langauge edition)
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Blue Ocean Strategy-How to create uncontested market space and make the competition irrelevant

ISBN:7-100-04452-9,7100044529,9-787100-04452-3,9787100044523
[59.0028]
12.25EUR


Title: Blue Ocean Strategy-How to create uncontested market space and make the competition irrelevant
Author / Editor:
(韩)W..金,(美)勒妮.莫博涅
ISBN: 7-100-04452-9,7100044529,9-787100-044523,9787100044523
Publisher:
商务印书馆 (The Commercial Press)
Language: Chinese
Date of Publication:  2005.05
1th Edition
Number of pages: 264 pages
Dimensions: 24 x 15.5 cm
Binding: Paperback


内容简介:

 

企业为了寻求持久的、获利性的增长,往往与其对手针锋相对地竞争。它们为竞争优势而战,为市场份额而战,为实现差异化而战。
  然而在目前过度拥挤的产业市场中,硬碰硬的竞争只能令企业陷入血腥的红海,即竞争激烈的已知市场空间中,并与对手争抢日益缩减的利润额。在这本书中,作者对你所熟知的一切战略成功的定律提出挑战。他们认为,流连于红海的竞争之中,将越来越难以创造未来的获利性增长。
  作者基于对跨度达100多年、涉及30多个产业的150个战略行动的研究,提出:要赢得明天,企业不能靠与对手竞争,而是要开创蓝海,即蕴含庞大需求的新市场空间,以走上增长之路。这种被称为价值创新的战略行动能够为企业和买方都创造价值的飞跃,使企业彻底甩脱竞争对手,并将新的需求释放出来。
  《蓝海战略》为企业甩脱竞争提供了一套系统性的方法。在这本颠覆传统战略思维的著作中,作者展示了一套经过实践证明的分析框架和工具,供企业成功地开创和夺取蓝海。通过对各种产业中为数众多的战略行动的分析,作者还提出了成功制定和执行蓝海战略的六项原则。这些原则告诉企业,该如何重建市场边界、注重全局、超越现有需求、遵循合理的战略顺序、克服组织障碍并把战略的执行建成战略的一部分。

 

 

 

This product was added to our catalog on Dienstag 19 August, 2008.
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ISBN:7-100-04452-9,7100044529,9-787100-04452-3,9787100044523
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