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张晶 Zhang Jing: 隐山梦谈 第三卷 In tiefen Wäldern Träumen lauschen - Band 3 ("Talking about dreams in deep mountains", German language edition)<br>ISBN:978-3-905816-89-1, 9783905816891
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An English-Chinese Chinese-English Glossary of Business

ISBN: 978-7-5446-1095-7, 9787544610957
[45.0235]
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Title: An English-Chinese Chinese-English Glossary of Business
Author / Editor: 韩天霖 Han Tianlin 程杨 Cheng Yang
ISBN:9787544610957
Series: 
Publisher: 上海外语教育出版社 (Shanghai Foreign Language Education Press)
Language: simplified Chinese Character
Date of Publication:  2009.06
FirstEdition
Number of pages: 350
Dimensions: 18.5 x 11.5 cm
Binding: Paperback
Description:  
“商务”可谓是日常经济生活的代名词,涉及但不限于以下各相互关联的领域:经济学、管理学、贸易、营销、金融、财务、会计、保险、海关、商检、广告、统计、物流、税收、战略管理、运营管理、人力资源和电子商务等等。编者将这些领域中最基本的概念选取出来,编写了本词汇手册献给读者。本书的特点主要体现在:
一、编写目的明确。为读者提供一本既方便查找又便于学习的参考书。本书收录了英汉和汉英词汇与短语各1万余条,主要是商务术语和在商业领域普遍使用的普通用语。词条内容几经筛选,注重各个领域的平衡;厚度适中,方便学生和从业人员随身携带,利用空余时间学习。
二、选词科学。为了科学地收录词汇,编者除广泛参考同类商务词汇工具书外,还对经贸管理类专业课程的经典教科书以及国外著名商业杂志和报纸进行了大量研究,萃取其中最常用的商务词汇选入本书。
三、内容新。商务环境在社会经济生活中变化最为迅速,本词汇手册的编撰充分体现了时代性,反映了时代发展的步伐。本书参考的资料都遴选自21世纪出版的专业资料。本手册所收录的词和短语均能反映最新的主流商业理念与现象,如:business model商业模式;core competence核心竞争力;luxury brand management奢侈品品牌管理;mass.customization大规模定制,大众化定制;等等。

This product was added to our catalog on Montag 02 November, 2009.
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