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New Silk Road Business Chinese - Intermediate Level - Comprehensive Course - (Business) - 2

ISBN:978-7-301-20345-3, 9787301203453
[42.0611]
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Titel: New Silk Road Business Chinese - Intermediate Level - Comprehensive Course - (Business) - 2 - 新丝路——中级商务汉语综合教程(商务篇)II
Author / Editor: 蔡云凌 Cai Yunling
ISBN: 978-7-301-20345-3, 9787301203453
Series: 新丝路——中级商务汉语综合教程 New Silk Road Business Chinese - Intermediate Level
Publisher: Peking University Press-北京大学出版社
Language: simplified Chinese Character
Date of Publication: 2012.08
First edition
Number of pages: 126
Dimensions: 28.5 x 21 cm
Binding: Paperback


Description:

李晓琪主编的《新丝路》是“新丝路商务汉语系列教材”综合部分的中级商务篇,供具有一定汉语水平,并希望在中国从事商务活动的学习者使用。全书以日常商务工作为主线编写,旨在提高学习者用汉语进行商务工作的能力。全书分Ⅰ、Ⅱ两册,各10课,每课分课前准备、课文和综合练习三部分。各课根据商务主题分为三篇课文,包括对话或短文。综合练习形式多样,涵盖听说读写四项技能,大量的任务型练习能满足学习者的实际工作需要。另外,每课还附有以体现交际功能为主的商务工作常用表达,如招聘、广告、保险、市场调查、产品介绍、商业信函、商务谈判等。学习者通过学习本书,可以对日常商务工作内容及工作中使用的一般商务语言有基本的了解,为在中国从事商务工作打下基础。



目录

第一课 市场调查
第二课 产品介绍
第三课 市场营销
第四课 售后服务
第五课 展会
第六课 商务考察
第七课 商业信函
第八课 包装、物流和加盟
第九课 谈判
第十课 文化差异

This product was added to our catalog on Sonntag 14 April, 2013.
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