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Zongheng Business Chinese - Advanced Course 1 (+ 1 MP3-CD)

ISBN:978-7-04-035569-7, 9787040355697
[43.0210]
13.33EUR


Titel: Zongheng Business Chinese - Advanced Course 1 (+ 1 MP3-CD) - 纵横商务汉语 - 高级综合教程1 (+ 1 MP3-CD)
Author / Editor: 王淑华 (编者), 郭曙纶 (编者)
ISBN: 978-7-04-035569-7, 9787040355697
Series: 纵横商务汉语 Zongheng Business Chinese
Publisher: Higher Education Press - 高等教育出版社
Language: simplified Chinese Character
Date of Publication: 2012.10
First edition
Number of pages: 140
Dimensions: 28 x 21 cm
Binding: Paperback


Description:

纵横商务汉语——高级综合教程(1)

《纵横商务汉语》系列教程是一套全方位、多层次、新理念的、面向来华留学生编写的商务汉语系列教材,其纵横贯通的结构,既可以配套使用、也可以单独使用,满足国内高校商务汉语各类课程设置。
1. 《纵横商务汉语》系列教程起点为准中级,分综合、口语、听力和阅读四大板块,满足了学习者多种技能培训的需求,并提供从准中级到高级三个级别,每个级别有两册,难度衔接自然,满足不同水平的学习需求,
2.《纵横商务汉语》系列教程遵循任务型教学模式,采用“主题式”编排体系,话题丰富新颖,符合商务汉语教学内容的变化,充分体现了“大商务”的理念。
3.该系列教材注重案例式教学,提供大量真实的商务案例,让学生在针对案例进行独立思考、集体讨论、分析和判断的过程中,既能掌握商务知识,又提高了汉语的综合运用能力。



Business Chinese Advanced Comprehensive Course 1

As the expansion of business cooperation between China and other countries, business Chinese is drawing more and more attention in the field, and it requires a wider variety of selection and a higher standard of professional knowledge on textbooks. The textbook is designed to help learners improve comprehensive skills in business Chinese.
The textbook is design according to “topic” system, and advocate the experiencing teaching method of “looking into the world with perspective from students”. All contents in the textbooks are based on authentic materials and will facilitate students’ business activities. Consequently, it will help students learn language in a real language setting and improve language skills constantly.


纵横商务汉语——高级综合教程(1)样课

4444 图书目录:
前言
第1课 广告宣传
、 读一读 “巧赚”第二利润
商务扩展 广告定位的几种形式
第2课 电子商务
读一读 淘宝开心悄悄携手,购物网站“社交化”
商务扩展 网络购物难以无限扩大
第3课 在华工作
读一读 日本男子拿到中国绿卡,在成都当“农民”
商务扩展 在中国寻找梦想的韩国人
第4课 品牌创新
读一读 洋快餐本土化,中式快餐业临考
商务扩展 肯德基卖烧饼,洋快餐中国化,中国餐饮挑战加剧
第5课 招聘面试
读一读 名企成功招聘经验
商务扩展 龙永图选秘书
第6课 企业文化
读一读 宜家的企业文化说明了什么?
商务扩展 文化管理才是企业管理的核心
第7课 商务礼仪
读一读 公关活动中的礼仪
商务扩展 中西方日常交际礼仪的差异
第8课 投资理财
读一读 基金定投—懒人的聚宝盆
商务扩展 找最适合自己的
第9课 薪酬理念
读一读 薪酬理念,你更新了吗?
商务扩展 涨薪启示
第10课 品牌代言
读一读 卡通营销: 虚拟品牌代言人走俏
商务扩展 中国抢救生肖文化,海内外遍寻卡通代言
附录:
词语索引
部分练习参考答案
听力文本

编者的话
本书适用于国内高校留学生中的商务汉语学习者,在华经商、工作的外籍汉语自学人士以及海外具有一定汉语基础的商务汉语学习者。在课程的设计和编写上体现当代语言理论、语言教学理论和语言学习理论的最新研究成果,以任务型教学法为主,练习形式体现实用性、交际化、活动化,课文素材大多来自近半年的报纸杂志(包括互联网),选材精辟、知识面宽、信息量大,反映出现代人中国人的生活状态,给学生提供真实或半真实的商务情景,让学生在商务交际中学习汉语。


9787040355697

9787040355697

This product was added to our catalog on Donnerstag 05 September, 2013.
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