Authors: Liang Yong, Wang Qingyun

This is a business Chinese course book for foreign learners. Altogether there are 10 lessons with ten topics in the main areas of business trade in China, such as economic conditions, investment environment, investment strategy, business administration, human resources, market survey, marketing tactics, international trade, corporate culture, etc. With five units emphasizing intensive reading, extensive reading, writing, interactive activity and comprehensive exercise, the textbook improves the student’s language skills, as well as their understanding of Chinese economy and trade.
A CD comes with the book, including the recording of core texts, new words and some of the dialogues in the interactive section.
Annotation language: English

本书是为外国人学汉语编写的经贸汉语教材，适合中国大学中高级汉语进修生和本科二年级（含二年级）以上外国留学生使用，同样适用于汉语培训班或海外高校具有相应汉语水平的学生。本书共10课，每课一个专题，涵盖了外商在华投资涉及的主要领域：中国的经济国情、投资环境、投资战略、企业管理、人力资源、市场调研、营销策略、国际贸易、企业文化。每课围绕一个专题设计了精读、阅读、写作、互动、综合练习五个单元，从听、说、读、写多个角度训练提高经贸汉语水平和增强学生对中国经济贸易的了解。本书附赠一盘录音CD，包括精读单元的核心课文、生词、部分互动单元对话录音。

Best.Nr. 42.0075