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Learning Business Chinese Via Intercultural Communication Cases

ISBN:978-7-04-037756-9, 9787040377569
[43.0223]
12.25EUR


Titel: Learning Business Chinese Via Intercultural Communication Cases - 纵横商务汉语跨文化交际案例教程
Author / Editor: 柳岳梅 Liu Yuemei (主编/Hsg./main editor)
ISBN: 978-7-04-037756-9, 9787040377569
Series:
Publisher: Higher Education Press - 高等教育出版社
Language: simplified Chinese Character
Date of Publication: 2013.07
First edition
Number of pages: 139
Dimensions: 28 x 21 cm
Binding: Paperback


Description:
编辑推荐

《纵横商务汉语跨文化交际案例教程》在遴选材料时,力求内容多元化,既包括双边贸易、市场营销、企业战略、电子商务、经济法律等方面的事件,也包括因商务活动而产生的生活现象、文化热点等多个题材,立足于“大商务”的概念,在中外商务合作活动中选择影响较广泛的现象和事件,将其改写成案例,形成教材的主、副课文。


目录

第1课“家”在望京
第2课可口可乐“变脸”了
第3课劝留还是放人呢?
第4课下班时间到了,走还是不走?
第5课商业广告创意为什么起风波?
第6课大众汽车的中国化
第7课“家乐福”又一次站在了十子路口
第8课法国商人的中国生意
第9课埃尔切为什么焚烧中国鞋?
第10课首钢,你在他乡还好吗?
第11课在俄华商向“一只蚂蚁”说再见
第12课狄亚孜的苦恼
附录1 生词表
附录2 部分练习参考答案

9787040377569

9787040377569

This product was added to our catalog on Donnerstag 22 Mai, 2014.
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