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张晶 Zhang Jing: 隐山梦谈 第三卷 In tiefen Wäldern Träumen lauschen - Band 3 ("Talking about dreams in deep mountains", German language edition)<br>ISBN:978-3-905816-89-1, 9783905816891
张晶 Zhang Jing: 隐山梦谈 第三卷 In tiefen Wäldern Träumen lauschen - Band 3 ("Talking about dreams in deep mountains", German language edition)
ISBN:978-3-905816-89-1, 9783905816891

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Business Chinese Reading Course of Advertisement Cases

ISBN: 978-7-301-07873-0, 9787301078730
[43.0108]
13.33EUR


Title: Business Chinese Reading Course of Advertisement Cases
Author / Editor: Yan xin  邢欣
ISBN:9787301078730
Series:Business Chinese Reading Course -商务汉语案例阅读教材系列
Publisher: 北京大学出版社 (Peking University Press)
Language: bilingual Chinese-English
Date of Publication:  2008.3
FirstEdition
Number of pages: 216
Dimensions: 21 x 14.5 cm
Binding: Paperback
Description: 

  《商务汉语案例阅读教材系列》包括《商务汉语经济案例阅读教程》、《商务汉语广告案例阅读教程》、《商务汉语营销案例阅读教程》、《商务汉语管理案例阅读教程》四种。教材精选著名企业的成功案例作为课文。每课均有“导语”和“背景介绍”,以帮助读者理解课文内容;“小常识”可以开阔读者视野,增加学习兴趣;“生词”、“商务词语及新词语解释与搭配”能帮助读者正确理解词义并掌握其用法;“练习”丰富多样,有助于读者巩固所学的商务汉语知识。
    本系列教材为留学生商务汉语教材,也可供有一定汉语基础、希望用汉语从事商务活动的读者使用。

第一单元
 第一课 消费者是上帝——耐克
 第二课 真诚到永远 海尔中国制造——海尔
 第三课 永远和你在一起——大众汽车
第二单元
 第四课 航天员专用牛奶——蒙牛
 第五课 处处放光彩——立邦漆
 第六课 要想皮肤好,早晚用大宝——大宝
第三单元 
 第七课 妈妈,我能帮您干活了——纳爱斯
 第八课 留下精彩瞬间——柯达
 第九课 一股浓香 一缕温情——南方黑芝麻糊
第四单元 
 第十课 味道好极了——雀巢
 第十一课 青丝秀发 缘系百年——百年润发
 第十二课 农夫山泉有点甜——农夫山泉
部分练习参考答案
词汇总表
商务词语及新词语总表

This product was added to our catalog on Donnerstag 16 April, 2009.
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