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寂地 Jidi: 我的路 Wo de lu - Mein Weg - Band 8 ("My Way", bilingual Chinese-German langauge edition)<br>ISBN:
寂地 Jidi: 我的路 Wo de lu - Mein Weg - Band 8 ("My Way", bilingual Chinese-German langauge edition)
ISBN:

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Practical Chinese for Business (+ 1 MP3-CD)

ISBN: 978-7-80200-406-1, 9787802004061
[42.0318]
20.83EUR


Title: 实用商务汉语 Practical Chinese for Business (+ 1 MP3-CD) 
Author / Editor: 黄为之 Huang Weizhi
ISBN:9787802004061
Series:Way to Chinese
Publisher: 华语教学出版社 (Sinolingua)
Annotation Language: English
Date of Publication:  2008
FirstEdition
Number of pages: 237
Dimensions: 32 x 21 cm
Binding: Paperback


Description:

Based on Classroom Teaching

The book is based on succesful case teaching materials for over a decade.

Rich in Contents

Scenarios of business communications are covered with real-life materials and essential cultural background knowledge.

Well Designed and Practical

Texts are concise, notes are clear, exercises are well-designed. The learners can put into use what they learnt upon completing the book.

Up to Date

Latest language materials and information are incorporated in an accurate way.


Preface

Practical Chinese for Business is compiled for foreign businessmen who have learnt some Chinese and who wish to expand their business in China and to establish stable markets and production bases. The contents of the dialogues are not confined to one business negotiation but cover various aspects, including investment, market research, joint venture, cooperation partners, business management, cost and profit, pricing and marketing, etc… The learners will be ushered into a new world of extensive contents of business and language study.
This book is featured by plain yet vivid episodes, which are both practical and lively for learning Chinese. Information and language materials are all updated. The dialogues are short and concise, the notes are in plain and clear language, and the exercises are well-designed and easy to use. There are a total of 25 units, each composed of a text (dialogue) with pinyin and English translation, new words, key sentences, notes as well as exercises. There are six key sentences in each unit that should be mastered by the learners. They are easy to master and are commonly used for real-life purposes. The English translation helps facilitate the learners comprehension. There are two notes following each text, one on vocabulary or expressions, and the other on cultural background and knowledge. A glossary is attached to the end of the book for easier reference of the learners. The book is accompanied with a CD of MP3 date providing recordings of the texts and key sentences.


目录 Contents

第1课 国际汽车展览会 International Automobile Show
第2课 投资决策 Investment Decision-making
第3课 制订市场调研计划 Making a Market Research Plan
第4课 家庭访问 Visiting a Family
第5课 消费结构的转变 A Change in the Consumption Structure
第6课 竞争对手 Competitors
第7课 环境保护 Environmental Protection
第8课 专业化与全面协作 Specialization and All-round Cooperation
第9课 市场定位 Positioning in the Market
第10课 合作伙伴 Partner for Cooperation
第11课 投资环境 Investment Environment
第12课 考察开发区 Investigating a Development Zone
第13课 招聘员工 Recruiting Staff
第14课 员工考核 Examining the Staff 
第15课 人员培训 Training of Personnel
第16课 质量管理 Quality Control
第17课 成本与利润 Cost and Profit
第18课 市场与价格 Market and Price
第19课 新车演示会 Demonstration of New Auto Models
第20课 广告策划 Making an Advertising Plan
第21课 营销渠道 Marketing Channels
第22课 售后服务 After-sale Service
第23课 工业设计 Industrial Design
第24课 资本经营 Management of Capital
第25课 跨国经营 Transnational Management
生词总表 Glossary


This product was added to our catalog on Montag 11 Januar, 2010.
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