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English for International Business Communication

ISBN: 978-7-5638-1185-4, 9787563811854
[60.0105]
0


Titel: English for International Business Communication - 外贸英语函电
Author / Editor: 滕美荣,许楠 Téng Měiróng, Xǔ Nán
ISBN: 978-7-5638-1185-4, 9787563811854
Series:
Publisher: Capital University of Economics & Business Press - 首都经济贸易大学出版社
Language: bilingual Chinese-English
Date of Publication: 2008.06
Second edition
Number of pages: 411
Dimensions: 23.5 x 18.5 cm
Binding: Paperback


Description:
第一章 商务写作基础
第二章 商务信函的结构与格式
第三章 建立与促进商务关系
第四章 询函与答复
第五章 报价与发盘
第六章 还盘
第七章 促销信函
第八章 订货与回复
第九章 付款条件
第十章 信用证
第十一章 包装
第十二章 运输
第十三章 保险
第十四章 索赔与理赔
第十五章 代理
第十六章 电子商务
附录
1 售货合同
2 发货通知书
3 商业发票
4 装箱单
5 提单
6 SGS商品检验报告
参考文献

21世纪是经济日益全球化的世纪,中国与世界各国的交往日益频繁,国际贸易事业发展迅猛,因此,我国对国际商务人才的需求量也在不断增加。
《外贸英语函电》的出版是应时之需,本书除了注重外贸英语信函的业务特色外,还突出了当今英语函电文字简明、风格自然亲和的特点,更侧重于语言的运用技巧,以适应当今外贸业务发展的需要。本书突出教学内容的实用性和针对性,结合我国外贸业务的实际,通过大量实例介绍国际商务书信的特点、格式和结构,商业语汇以及有关外贸业务的英语表达方式和句型结构,并设置了许多练习以帮助读者把基础英语技能和外贸英语知识有机地结合起来,使学生具备撰写国际商务英语书信的能力,满足时代对有效地从事国际经贸信息沟通专门人才的需求。
本书共分16章,各章内容涉及简明的相关业务知识介绍、信例、商业语汇注释、常用句型、练习及答案。
本书由对外经济贸易大学滕美荣和许楠两位教师共同编写,它将外贸实务各重要环节与信函写作相结合,英汉双解清晰加注,适合高等院校和高等职业技术学院对外经济贸易专业或国际商务英语专业高年级教学之用,亦可供涉外经贸、商务工作人员培训和自学之用。

This product was added to our catalog on Mittwoch 27 Januar, 2010.
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