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寂地 Jidi: 我的路 Wo de lu - Mein Weg - Band 1 ("My Way", bilingual Chinese-German langauge edition)<br>ISBN:
寂地 Jidi: 我的路 Wo de lu - Mein Weg - Band 1 ("My Way", bilingual Chinese-German langauge edition)
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An English-Chinese Chinese-English Glossary of Advertising

ISBN: 978-7-5446-1153-4, 9787544611534
[45.0327]
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Titel: An English-Chinese Chinese-English Glossary of Advertising - 英汉-汉英广告学词汇手册
Author / Editor: 盛颖妍 Sheng Yingyan,蒋昕宇 Jiang Xinyu,张祖忻 Zhang Zuxin
ISBN: 978-7-5446-1153-4, 9787544611534
Series: 外教社英汉-汉英百科词汇手册系列
Publisher: Shanghai Foreign Language Education Press - 上海外语教育出版社
Language: bilingual Chinese-English
Date of Publication: 2009.12
First edition
Number of pages: 174
Dimensions: 18.4 x 11.5 cm
Binding: Paperback


Description:

内容简介

收录广告学基本词汇,英汉,汉英双向收词9000余条,为广告学专业英语入门工具书
广告学是关于广告这一独特社会现象及其运作规律的科学理论体系,于20世纪初在美国初现雏形。我国的广告学发展相对滞后,直到20世纪80年代初才起步。虽然改革开放以来,中国的广告事业与广告学发展迅速,但与世界先进水平相比尚有较大差距。同时,广告业的国际化趋势日益明显,跨文化沟通已成必然。因此,学习、借鉴国外先进理论成果和提高专业外语能力是众多广告专业学生和从业人员的迫切需要。本书正顺应了这一需求,可作专业学生的学习资源,也可作从业人员的参阅工具。
广告学是一门综合性学科,既涵盖社会科学,又涉及自然科学,在诸多领域与包括经济学、传播学、心理学、社会学、管理学、统计学、美学、文学在内的多个学科存在着融合与交叉。本书从这些学科中酌量选取了一些与广告学相关的术语,力求较为完整地呈现广告学的多样面貌。
对于近年来不断涌现的广告学新词,编者选其精华,尽可能多地收入本书;对于一些有英文表述而无对应中文提法的词汇,编者按其释义转译为较为贴切的对应语;对于中文提法众多而无定论的词汇,编者选取了相对精准的释义加以收录。


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This product was added to our catalog on Mittwoch 21 Juli, 2010.
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