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zhongguo shangwu wenhua (chinese business culture)

ISBN: 7-5619-1302-8, 7561913028, 9787561913024
[42.0006]
6.91EUR


This after-school reading for intermediate learners of Chinese introduces the Chinese commercial culture in simple language to help you do business in China. Chinese pinyin is provieded for each character of the articles, and the book also has English translation to help those who are interested in it but whose Chinese level is not good enough to read the articles.

这是一本供中级水平的汉语学习者阅读的课外读物。本书用浅显的语言介绍中国的商务文化知识,教您怎样在中国做生意。本书全文注有汉语拼音,并配有英文翻译,目的是给汉语水平较低而又对本书内容感兴趣的读者.

Preface/引言
一The Characteristics of the Chinese People / 中国人的特点
(一)The Characteristics of the Chinese People / 中国文化的特点
Cohesion - 凝聚性
Tolerance - 包容性
Diversification - 多样性

(二)Manifestations of the Characteristics of the Chinese People / 中国人特点的体现
Modesty of the chinese People /中国人的谦虚
Stressing Harmony an the Golden Mean /注重和谐和中庸
Collectivism/ 集体主义

(三)Attitudes to Take 应该采取的态度

二 Business Meeting / 商业会晤
Time - 时间/ Full Name -姓名/Appellations - 称谓/Introduction-介绍/Visiting Cards-名片/Hand-shaking-握手/Clothing-着装/Exchanging Conventional Greetings 寒暄

三 Establishing Business Ralations - 建立业务关系
Entertainment - 宴请/Wine-drinking - 饮酒/ Chopsticks - 筷子/ Smoking - 吸烟/ Presentation of Gifts - 送礼

四 Cross-cultural Communication - 跨文化交流
Letters - 书信/Phone Calls - 电话/ Body Language - 体态语言

五 Interpersonal Relationships - 人际关系
Personal Relation -人情/ Face - 面子/Relation of the Superiors and Subordniates - 上下级关系/Relations with your Colleagues - 同事关系/Relations wiht your Customers -客户关系/Relation with the Government - 与政府的关系

六 Negotiations - 谈判
Candidates - 人选/Price - 价格/Contract - 合同

七 Management - 管理
The Rights and Positions of the Departments -部门权利和地位
Management of the staff Members -职员管理
Encouragment - 激励
Salary, Qualifications and Age 工资、资在和年龄
Overtime Work -加班

八 Taboos and Fondnesses- 禁忌与喜好 Colours - 颜色/ Numbers- 数字/Animals - 动物

九 Festival Celebrations - 节日庆典 The Attitudes of the Chinese People Towards Festivals Important Festivals - 中国人对节日的态度/重要节日






order. No. 42.0006

This product was added to our catalog on Freitag 13 Januar, 2006.
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ISBN: 7-5619-1302-8, 7561913028, 9787561913024
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