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许先哲 Xu Xianzhe: 镖人 Biaoren - Die Klingen der Wächter - Band 4 ("Blades of the Guardians", German language edition)<br>ISBN:978-3-905816-97-6, 9783905816976
许先哲 Xu Xianzhe: 镖人 Biaoren - Die Klingen der Wächter - Band 4 ("Blades of the Guardians", German language edition)
ISBN:978-3-905816-97-6, 9783905816976

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在商言商 Close the Deal - Advanced Chinese for Creative and Productive Business

ISBN:978-0-88727-437-4, 9780887274374
[43.0186]
52.06EUR


Titel: 在商言商 Close the Deal - Advanced Chinese for Creative and Productive Business - 在商言商 Close the Deal - Advanced Chinese for Creative and Productive Business
Author / Editor: Yu Feng 冯禹, Xiaoxue Dai 戴晓雪, Miranda Chen-Cristoforo 陈念湘
ISBN: 978-0-88727-437-4, 9780887274374
Series:
Publisher: Cheng & Tsui Company, Boston - 剑桥出版社 (美国)
Language: simplified Chinese Character
Date of Publication: 2005
First edition
Number of pages: 287
Dimensions: 28 x 21.6 cm
Binding: Paperback


Description:

An advanced business Chinese series, Close the Deal provides specialized business content, task-oriented activities, and an energetic corporate feel that enables higher-level learners to expand their Chinese language skills to the business arena. Written by a team of language instructors led by Harvard University's Dr. Yu Feng, Close the Deal offers a cutting-edge business Chinese language curriculum that closely approximates real-world commercial ventures. Students work through a series of hypothetical situations where they must create their own market surveys, business plans, résumés, proposals, contracts, and more.

The 16 lesson topics in Close the Deal are varied, and represent diverse areas such as Human Resources, Mergers and Acquisitions, Intellectual Property Rights, Establishing a Restaurant Chain, and E-Commerce. To explore these subject areas, Close the Deal employs practical projects that require both conversational and written skills. Students have to draw upon all their language and business resources to complete assignments, which include everything from role plays, fast oral translation exercises, and routine correspondence to Internet research and full-scale proposals. Also included are extensive vocabulary lists, including idiomatic phrases that are a key component of professional fluency. The audio CDs included with the book and periodically updated online supplementary resources on our companion website make Close the Deal a particularly dynamic learning experience in and beyond the classroom. In simplified characters.


《在商言商》是一系列企业进阶中文的教材,提供专业的内容、任务导向的活动以及充满活力的企业思维,让高阶学习者能在企业领域展现中文的技巧。《在商言商》这套教材是由哈佛大学Yu Fng 博士领导一语言团队所撰写完成,提供最新潮而接近商场实务的企业中文学习内容,学生们进入一系列的假设情境,必须自行开创进行市场研究、商业企划案、履历表、提议、合约…等等。

《在商言商》中呈现16 个各种不同的课程主题,如人力资源、合并与并购、智慧财产权、连锁餐厅建立以及电子商务等不同领域。为了更扩大这些主题的学习,《在商言商》采行需要口语对话及文案书写的实习专案,学生们必须发挥自我语言与企业资源来完成各项作业,包括像角色扮演、即席口译练习、线上研究的回覆以及全方位的提案。这教材还包括衍生的词汇清单,还有能更专业流利使用中文的关键片语。听力 CD 包含在此套书里,并定期在我们的 companion website 上有补充资源的更新,这些资源使得《在商言商》不管是在课堂上或是课都外成为一套更为动态的学习教材。本教材为简体中文。


Table of Contents

Lesson 1: Conducting a Market Survey
Lesson 2: Recruiting Talent (Human Resources)
Lesson 3: Seeking a Business Partner
Lesson 4: Creating an Advertising and Promotion Plan
Lesson 5: Investing in Real Estate
Lesson 6: Investing in Stocks
Lesson 7: E-Commerce
Lesson 8: Seeking Approval from Environmental Protection Authorities
Lesson 9: Resolving Contract Disputes
Lesson 10: Intellectual Property Rights
Lesson 11: Added Investment
Lesson 12: Mergers and Acquisitions
Lesson 13: Financial Audit
Lesson 14: Life Insurance
Lesson 15: Business Strategy
Lesson 16: Establishing a Restaurant Chain

Source of this information: http://www.cheng-tsui.com/

This product was added to our catalog on Sonntag 19 Februar, 2012.
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